I started my career as an editor, cutting music videos, TV shows and commercials, before making the leap into directing.

Turns out spending years in a dark room watching the same footage over and over again helped. Since then, I’ve directed campaigns around the world for brands including McDonald’s, Uber, Volkswagen, Mastercard, Kellogg’s and Unilever.

I do visual comedy and world building and have a slightly unhealthy obsession with doing things practically. I’ve blown up goblins, made three headed humans, staged an elaborate dance with a pickle and created an unreasonable number of puppets for a man of my age. If there’s a way to do something for real… I’ll probably insist on trying it.

Along the way, I’ve picked up a few awards, including a Cannes Lion, a D&AD Pencil, a LIA and a Webby. More importantly, I invented three ice cream varieties. Yes, actual ice creams you can buy in actual stores… You’re welcome.

I also like the concept of soup.